Agency Day

The Northern Forum offers you a unique experience taking place on the 25-26 April at the ACC Liverpool. This inaugural gathering of 20 senior agency event professionals based outside London and the southern regions of the UK  offers you the opportunity to leave with the latest trends, interesting, unique and above all useful content bespoke to the Northern areas ok the UK. You'll take away meaningful content and be able to apply it to your own events. 

We'll have some of the most senior event professionals there to discuss the challenges and issues facing the events industry through a series of panel discussions and case studies. 

We'll bring together the most useful connections between senior event organisers and luxury venues and destinations in an intimate environment who have a keen interest in working with people outside London and the South East and West. 

The idea for this is that we'll connect you with those who can help through 1-2-1 meetings with the experts specialising in the areas you want to know about. 


25th April (Day 1)

16:50 Check in and Relaxation

18:00 Transfers to Liverpool Cathedral

18:30 Drinks reception and dinner

22:00 Transfers to Cavern Club

26th April (Day 2)

08:30 Registration and refreshments

09:00 Chair's opening remarks

09:05 Ice Breaker: Body Rap by Orangeworks

09:30 Panel: Going from event planner to event strategist
* The benefits of planning events with purpose to ensure the intended outcome for the brand and attendees hits the spot
* Pushing creativity to the limit – creating immersive and interactive experiences while remaining ‘on strategy’
* Creating an event that helps clients breaking into an untapped market and cultivate a new clientele
* Being authentic
* Licensed to engage: Using the latest event technology trends to augment the event experience
* Choosing a venue with a story to ensure a 360 approach to a client brief
Becki Cross, Managing Director, Events Northern
Jeremy Shakerley, Managing Director, UKSV
Clare Fagg, Head of Live, Penguins
Alastair McCall, Content Director, Fresh

10:00 Pre qualified 1-2-1 meetings

11:00 Networking break

11:15 The rise of the Bleisure – The new way to work and play
* These attendees are blending the worlds of business and leisure and have given rise to a new multi-generational segment driving destination decisions. How can the industry tap into this trend?
* The importance of incorporating access to all forms of transport, weather and climate, cultural impact, and availability of unique venues and accommodation
* Inserting leisure and relaxation to events
* Understanding this emerging delegate class and how to accommodate their needs
Tracy Lavin, CEO & Creative Event Designer, Tracy Lavin Events.

11:35 Pre qualified 1-2-1 meetings

12:55 Lunch

13:55 Panel: Reinventing the way we network – Creating brain dates for attendees
* Creating meaningful connections through engaging installations and activities
* The use of gamification to encourage engagement and social interactions
* Using technology to enable delegates to mingle and to ‘speak up’
* Making networking fun through innovative event formats and technology
* Curating serendipity – ensuring each attendee embarks on a journey to become an active player in the event
* How interactive apps allow attendees to interact meaningfully and expand their networks
* Events within events: creating smaller more manageable communities that will foster more human connections
Ben Philips, Client Development Manager, Jack Morton Worldwide
Catherine Coulter, Director, Beacon House Events.
Jez Paxman, Creative Strategy Director, Live Union

14:30 Case study: A truly immersive event
* ROE is the new ROI – investing in the experience
* Using storytelling and immersive tactics to transport your attendees from passive to passionate
* Generating greater brand engagement
* Case study: An immersive awards ceremony for Autotrader
Philippa Cassidy, Client Services Director, Make Events in Manchester

14:50 Networking break and refreshment break

15:10 Pre qualified 1-2-1 meetings

16:50 Closing keynote: A recruitment strategy to attract and retain the best in the industry
* Providing and offering flexibility, fast promotions and encouraging learning
* Creating a genuine culture of inclusivity with the industry
* Ensuring diversity in the workplace
* Knowing what your business needs by developing a long-term strategy for business growth
* Improving retention rate for new recruits
* The future of event recruitment
Jim Alexander, Head of Learning and Development, Wildgoose

17:10 Chair's closing remarks

17:20 Close of event

Why should you attend?


  • Complimentary accommodation
  • Full access to all of the content sessions 
  • A selection of pre-arranged 1-2-1 meetings with leading suppliers 
  • Multiple opportunities to network with fellow delegates, cutting-edge suppliers and speakers
  • Meals and refreshments throughout the event
  • A place at the gala dinner and drinks reception


If you were a senior event or brand experience professional with the purchasing power of at least £250,000, then you could apply for your complimentary place. 

Applying was FREE, only took a few minutes and this Forum brought big rewards which made all the difference to the delegates and the organisation they worked for.

Confirmed Speakers


Interested in attending this Forum? Apply today for your complimentary place.


Supplier positions have now sold out for 2019!