Corporate Day

Northern Forum offers you a unique experience taking place on the 25-26 April at the ACC Liverpool. This inaugural gathering of 20 senior corporate event professionals who have offices outside London and the southern regions of the UK  offers you the opportunity to leave with the latest trends, interesting, unique and above all useful content you'll be able to apply it to your own events. 

If you are based in London but have offices in the Midlands, North East or West of England, Scotland or Wales then you can still join us. 

Some of the most senior event figures from the corporate world will discuss the challenges and issues facing the events industry through a series of panel discussions and case studies. 

We'll bring together the most useful connections between senior event organisers and luxury venues and destinations in an intimate environment who have a keen interest in working with people outside London and the South East and West. 

The idea for this is that we'll connect you with those who can help through 1-2-1 meetings with the experts specialising in the areas you want to know about. 


25th April (Day1)

08:30 Registration and refreshments

09:00 Chair's opening remarks

09:05 Orange works ice breaker

09:30 Panel: Personalisation vs. Privacy - The dos and don’ts of data
* Using data to customise an event which enables interactivity and in turn enables a deeper level of engagement
* Collecting the data at the right time
* Crowdshaping in real-time: enhancing the event experience through live data
* Getting the right balance between invasiveness and personalisation
* Using data to add value to attendees – tracking audience engagement
* How venues can help create personalised event experiences and with data gathering
Kate Scully, Global Travel Manager, G4S PLC
Michael Seaman, MD, Raccoon Events
Sophie Holt, Global Strategy Director, Explori

10:00 Pre-qualified 1-2-1 meetings

11:00 Networking and refreshment break

11:15 The sequel – breathing fresh life into recurring events
* Doing your research to develop a creative and immersive angle
* Ensuring value in attendance: learning something new Vs Changing something
* Offering attendees new ways of engaging with content – physically and digitally
* Planning an event in a unique or quirky venue – ‘A night at the museum’
* Playing to your ‘content’ strengths
* Incentivising loyalty to your event by tailored event branding
* Connecting your attendees to solution providers
Sola Williams, Director – Head of Events, Bank of New York Mellon Investment Services EMEA

11:35 Pre-qualified 1-2-1 meetings

12:55 Lunch

13:55 Getting value with your budget: Being creative and knowing your ROI
An event budget is a direct reflection of your event vision and what it is you want to achieve – but that doesn’t mean budget at the expensive of creativity or reaching your event goals
* Defining and setting measurable objectives
* Accurately measuring the business value of events through greater pipeline value, sales opportunities and profit on ticket sales
* Bringing your brand to life on a low/zero budget
* Assessing the true cost of being creative
* Why B2B events need just as much creativity as B2C
* Targeting the individual
Holly Gaffney, Local Events Manager, Lloyds Bank

14:15 Pre-qualified 1-2-1 meetings

15:45 Networking and refreshment break

16:10 Panel: Making your events more inclusive
* Translating the latest industry trends to keep your events fresh and inclusive
* Integrating a diversity plan into your event
* Being creative with networking and engagement activities
* Protecting and safeguarding your attendees
Sonia Hickey, Head of Commercial Event Programming, The Guardian
Michael Lever, Head of Events, Manchester Pride
Louise Garlick, Director, Corporate CAPE

16:40 Chairs Closing Remarks

16:50 Check in to Pullman Liverpool and Relax

18:20 Meet in hotel reception for transfers to Liverpool Cathedral

18:45 Drinks reception followed by dinner and entertainment at Liverpool Cathedral

23:00 Transfers back to Pullman Liverpool

Why should you attend?


  • Complimentary accommodation
  • Full access to all of the content sessions 
  • A selection of pre-arranged 1-2-1 meetings with leading suppliers 
  • Multiple opportunities to network with fellow delegates, cutting-edge suppliers and speakers
  • Meals and refreshments throughout the event
  • A place at the gala dinner and drinks reception


If you were a senior event or brand experience professional with the purchasing power of at least £250,000, then you could apply for your complimentary place. 

Applying was FREE, only took a few minutes and this Forum brought big rewards which made all the difference to the delegates and the organisation they worked for.

Confirmed Speakers




Supplier positions have now sold out for 2019!