25 - 26 April


ACC Liverpool

C&IT is delighted to announce the launch of C&IT: Northern Forum 2019 – our first dedicated event for event planners who have offices outside of London/Southern England.


The forum promises to deliver a programme packed with practical insight, with a wide range of inspirational sessions being presented by the leaders who are at the forefront of the change happening within the Corporate and Agency sectors.


This two-day Forum is split into two and has a dedicated day for both Corporates and Agencies ensure both areas of the MICE industry have the opportunity to network, gather insight and gain knowledge.


Open to just 40 delegates (20 Corporates and 20 Agencies) register for your place today!



Agenda


25th April

08:30 Registration and refreshments

09:00 Chair's opening remarks

09:05 Ice Breaker: Revel Music by Orangeworks

09:30 Panel: Personalisation vs. Privacy - The dos and don’ts of data
* Using data to customise an event which enables interactivity and in turn enables a deeper level of engagement
* Collecting the data at the right time
* Crowdshaping in real-time: enhancing the event experience through live data
* Getting the right balance between invasiveness and personalisation
* Using data to add value to attendees – tracking audience engagement
* How venues can help create personalised event experiences and with data gathering
Kate Scully, Global Travel Manager, G4S PLC
Michael Seaman, MD, Raccoon Events
Sophie Holt, Global Strategy Director, Explori

10:00 Pre-qualified 1-2-1 meetings

11:00 Networking and refreshment break

11:15 The sequel – breathing fresh life into recurring events
* Doing your research to develop a creative and immersive angle
* Ensuring value in attendance: learning something new Vs Changing something
* Offering attendees new ways of engaging with content – physically and digitally
* Planning an event in a unique or quirky venue – ‘A night at the museum’
* Playing to your ‘content’ strengths
* Incentivising loyalty to your event by tailored event branding
* Connecting your attendees to solution providers
Sola Williams, Director – Head of Events, Bank of New York Mellon Investment Services EMEA

11:35 Pre-qualified 1-2-1 meetings

12:55 Lunch

13:55 Getting value with your budget: Being creative and knowing your ROI
An event budget is a direct reflection of your event vision and what it is you want to achieve – but that doesn’t mean budget at the expensive of creativity or reaching your event goals
* Defining and setting measurable objectives
* Accurately measuring the business value of events through greater pipeline value, sales opportunities and profit on ticket sales
* Bringing your brand to life on a low/zero budget
* Assessing the true cost of being creative
* Why B2B events need just as much creativity as B2C
* Targeting the individual
Holly Gaffney, Local Events Manager, Lloyds Bank

14:15 Pre-qualified 1-2-1 meetings

15:55 Networking and refreshment break

16:10 Panel: Making your events more inclusive
* Translating the latest industry trends to keep your events fresh and inclusive
* Integrating a diversity plan into your event
* Being creative with networking and engagement activities
* Protecting and safeguarding your attendees
Sonia Hickey, Head of Commercial Event Programming, The Guardian
Michael Lever, Head of Events, Manchester Pride
Louise Garlick, Director, Corporate CAPE

16:40 Chair's closing remarks

16:50 Check into Pullman Liverpool and Relax

18:20 Meet in hotel reception for transfers to Liverpool Cathedral

18:45 Drinks reception followed by dinner and entertainment at Liverpool Cathedral

23:00 Transfers back to Pullman Hotel

26th April

08:30 Registration and refreshments

09:00 Chair's opening remarks

09:05 Ice Breaker: Body Rap by Orangeworks

09:30 Panel: Going from event planner to event strategist
* The benefits of planning events with purpose to ensure the intended outcome for the brand and attendees hits the spot
* Pushing creativity to the limit – creating immersive and interactive experiences while remaining ‘on strategy’
* Creating an event that helps clients breaking into an untapped market and cultivate a new clientele
* Being authentic
* Licensed to engage: Using the latest event technology trends to augment the event experience
* Choosing a venue with a story to ensure a 360 approach to a client brief
Becki Cross, Managing Director, Events Northern
Jeremy Shakerley, Managing Director, UKSV
Clare Fagg, Head of Live, Penguins
Alastair McCall, Content Director, Fresh

10:00 Pre qualified 1-2-1 meetings

11:00 Networking break

11:15 The rise of the Bleisure – The new way to work and play
* These attendees are blending the worlds of business and leisure and have given rise to a new multi-generational segment driving destination decisions. How can the industry tap into this trend?
* The importance of incorporating access to all forms of transport, weather and climate, cultural impact, and availability of unique venues and accommodation
* Inserting leisure and relaxation to events
* Understanding this emerging delegate class and how to accommodate their needs
Tracy Lavin, CEO & Creative Event Designer, Tracy Lavin Events

11:35 Pre qualified 1-2-1 meetings

12:55 Lunch

13:55 Panel: Reinventing the way we network – Creating brain dates for attendees
* Creating meaningful connections through engaging installations and activities
* The use of gamification to encourage engagement and social interactions
* Using technology to enable delegates to mingle and to ‘speak up’
* Making networking fun through innovative event formats and technology
* Curating serendipity – ensuring each attendee embarks on a journey to become an active player in the event
* How interactive apps allow attendees to interact meaningfully and expand their networks
* Events within events: creating smaller more manageable communities that will foster more human connections
Sebastien Jouhans, Jack Morton Worldwide, Jack Morton Worldwide
Catherine Coulter, Director, Beacon House Events.
Jez Paxman, Creative Strategy Director, Live Union

14:30 Case study: A truly immersive event
* ROE is the new ROI – investing in the experience
* Using storytelling and immersive tactics to transport your attendees from passive to passionate
* Generating greater brand engagement
* Case study: An immersive awards ceremony for Autotrader
Philippa Cassidy, Client Services Director, Make Events in Manchester

14:50 Networking break and refreshment break

15:10 Pre qualified 1-2-1 meetings

16:50 Closing keynote: A recruitment strategy to attract and retain the best in the industry
* Providing and offering flexibility, fast promotions and encouraging learning
* Creating a genuine culture of inclusivity with the industry
* Ensuring diversity in the workplace
* Knowing what your business needs by developing a long-term strategy for business growth
* Improving retention rate for new recruits
* The future of event recruitment
Jim Alexander, Head of Learning and Development, Wildgoose

17:10 Chair's closing remarks

17:20 Close of event

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